Got customers in California?

Are you interested in establishing your e-shop on the US and Californian market?

California offers a perfect location for a US “satellite” warehouse (3PL) for most consumer lifestyle brands and e-shops for many reasons.

With nearly 40 million people it is the most populous US state and also has a big buying power and is well matured within e-commerce.

Also, being a global trendsetter and modern consumer market, California offers a gathering of some of the most trend aware consumers in the world, which may demand your products on mass?

Sounds interesting?

Our fully connected and carefully selected  Californian 3PL-partner offers modern full-service logistics, in modern facilities, including a variety of delivery methods for all your e-shop orders.

Prime Penguin will enable you a plug and play connection and give you a full digital overview of all your logistics.

Receive a price offer today at primepenguin.com/procurement

If we were a sneaker brand

This is a short story about how to manage your e-commerce logistics successfully in a globalized world and refers to how Prime Penguin today is used by successful e-shops.

Let’s say we where a sneaker brand

What would it be like if we were a desirable and affordable urban sneaker brand with growing demand worldwide, instead of a digital e-commerce logistics solution? And even more interesting and relevant: How would we solve our logistics? 

Ok, let’s hypothetically say that we where this cool sneaker brand, based in Stockholm with clients spread all over the world with a focus on London, Los Angeles, Berlin, Stockholm, Oslo, and Melbourne.

So far so good. We have a success and a demand for some of the major urban fashion cities worldwide – that’s great! 

The problem though is the high cost of sending all orders directly from our office warehouse in Stockholm. It worked in the beginning when the global deliveries just where a few, but the demand has recently been increasing a lot and the demand is now more international.

Prime Penguin as the solution

This is where Prime Penguin comes into the picture. Not as a potential sneaker brand this time, but of course as the logistics solution it is. 

We easily find suitable logistics partners near London, Los Angeles, Berlin, Stockholm, Oslo, and Melbourne by procuring our total logistics need online at:

www.primepenguin.com/procurement  

In a short while, we will receive price offers from suitable and pre-connected 3PL-partners and we are ready to choose what providers to get started and sign with.

We aim high and decide to get started with 3PL-providers in California, London, Sydney, Oslo and Frankfurt simultaneously and start to send and redirect selected sneakers from our Chinese located production straight to the selected 3PL-warehouses at the actual markets.

Meanwhile, we experience the Prime Penguin platform in demo mode and connect the e-shop, which is based on Magento and Shopify. The integration only takes a few minutes and we shortly get a full overview of all order data. 

A few days later the contracts from our new 3PL partners appear in the platform and we also start to see incoming goods arriving at the warehouses, managed into shelves, pallets, etc from the cloud-based interface and a selected key person from each 3PL helps us out with all preparations.

Some final adjustments are being made (order mapping, routing, etc.) and we are soon ready to get started to let our new partners handle client orders at the actual markets.

Why Prime Penguin?

You have just read a short and simplified story about how to find suitable 3PL-partners in order to outsource all your e-commerce logistics and thrive on a global market, together with Prime Penguin.

Prime Penguin is a modern solution for domestic and international e-commerce logistics outsourcing.

Prime Penguin helps you to establish satellite warehouses, near where your clients are located which helps you to optimize the delivery time, costs and environmental footprint for all your client orders.

The award-winning platform connects your e-shop with selected 3PL-partners and gives you full digital control of all warehouses in real-time. Also, operational things such as error tracking and support will be much easier to handle as Prime Penguin has a lot of smart functionalities to maximize your e-commerce logistics. 

Sounds interesting? Please get in touch and one of our logistics experts will help you out.

 

Partnership with Star Republic

We are happy to announce this very relevant partnership with Star Republic – a leading e-commerce web agency.

Star Republic today helps some of the biggest and most growing e-shops in Scandinavia with its e-commerce platform set up, site structure and design.

Are you planning to update your e-commerce solution? Then it’s very likely that Star Republic has something to tell you. 

They are specialized within Shopify plus which is fully pre-connected to Prime Penguin.

More info: www.starrepublic.com

Returns optimization for the environment

The number of e-commerce client returns is rising and the return rate is today around 30%, depending on product segment and market. A rising return rate is of course no good news for an e-shop, where the cost of freight, returns handling and environmental impact are the most obvious.

This is true, while certain studies show that many returns are being transported hundreds of miles in order to reach back to the e-shop warehouse (internal or external).

Can this be optimized?

Yes, it can. Prime Penguin has a solution, used by many e-shops, which among many other things, optimize returns and it’s environmental and economic impacts.

Prime Penguin´s smart platform simply connects e-shops with the best 3PL-companies, to handle all their orders and returns. The platform also gives a total digital overview of all warehouses and all its activities and helps the e-shop to optimize a low cost and Co2 impact.

The geographically dispersed logistics network of Prime Penguin and the plug and play technology enables e-shops to establish several warehouses (managing returns), near where the clients are located. This gives the e-shop the advantage to shorten the returns distance and enable environmentally-friendly (last-mile) deliveries to (and from) the most optimal warehouses. This, if done right, is both good for the cost of the returns but also and more important – for the environment.

 

x2 new 3PL partners in Norway

3PL Norway

We are happy to announce that we now have strengthened our presence in Scandinavia, where we now also can offer high-end logistics for your e-commerce locally in Norway, together with two new Norwegian 3PL-partners.

There is a high demand for a local logistics solution at the Norwegian market, which not is a part of the European Union. This brought us to add Norway as a warehouse location in Prime Penguin, both for our existing bot of course also for our future e-commerce users.

Do you want to discuss Norway with one of our product experts? Please let us know and we will arrange a meeting together with you.

/Team Prime Penguin

 

Easily find logistics for your eshop

Looking for the best third-party logistics for your eshop? It has never been easier. All you need is a couple of minutes and Prime Penguin will find you the best ones.

Try it out now: primepenguin.com/procurement

The unique network of Prime Penguin consists of more than 100.000 m² in warehousing and fulfillment area worldwide and are based on carefully selected, modern and high performing 3PL-companies with an outstanding track record. All of course with Prime Penguins smart cloud-based platform included.

This smart and digital procurement process will suggest you suitable 3PL:s and give you the opportunity to get instant price quotes from them.

 

New integration

Woho! Prime Penguin is now fully integrated with one of the most modern e-commerce platforms in Sweden right now – Centra. The company collaborates with several well-known brands such as iDeal of Sweden, Nudie Jeans, Douchebags, BetterBodies and Henri Lloyd.

About Centra

Centra is the all-in-one B2B (wholesale) and D2C e-commerce platform for ambitious fashion and lifestyle brands. Centra’s headless technology offers a complete design, loads of integrations and is suited for brands that are looking to serve the world from one powerful platform.

Plug and play

Today Prime Penguin is fully integrated with Centra. Thereby, every Centra shop can outsource their whole logistics in an easy way through Prime Penguin, all plug-and-play.

In just a few clicks you connect your Centra shop to Prime Penguin’s platform. Then you are technically integrated with all Prime Penguin’s logistics partners and can start outsourcing your logistics to the desired market and still have full control over all warehouse activities in Prime Penguins interface.

 

 

More: https://www.centra.com
Integration support: hello@primepenguin.com

/Team Prime Penguin

Prime Penguin expands to Germany

Prime Penguin is happy to announce our next partner who will become an important part of Prime Penguin logistics network. The new partner is strategically located in the heart of Europe – Frankfurt. With Prime Penguin and with our partners’ favorable location, it’s now possible for an e-shop to set up a satellite warehouse with an easy plug and play connection and offer fast deliveries not only to Germany but also to all surrounding countries.

Why Germany?

Germany is not only famous for its autobahn and for sometimes being pretty outstanding in football. Germany is also the world’s fourth-largest economy (after the United States, China, and Japan) and has long been Europe’s premier industrial country.

The German e-commerce market has skyrocketed the last decade and it’s expected to continue to grow at a high pace in the coming years. Behv (German E-commerce and Distance Selling Trade Association) forecasts e-commerce in Germany will increase by 10.5% this year (with a worth around 71.94 billion euros at the end of 2019).

The fast-growing e-commerce market and a population of nearly 83 million it is understandable that it attracts e-shops from all over the world.

Development of e-commerce in Germany (2014-2018)

Source: ecommercenews.eu

Are you an e-shop and planning to enter the German market? With Prime Penguin it has never been easier. So, don’t hesitate to get in touch with our e-commerce team. We are happy to help you with the logistics.

Auf Wiedersehen!🇩🇪🐧

Team Prime Penguin

New integration

Prime Penguin can proudly share the newest integration with one of the leading e-commerce platforms in Sweden. From now on Prime Penguin can be known as one of the StarWeb’s official logistics partners. And yes, that is awesome!

About StarWeb

Starweb’s e-commerce platform is an in-house developed, modern SaaS e-commerce service. The platform includes responsive design, automatic marketing, and support for international e-commerce in many different countries.

Plug-and-play

Today Prime Penguin is fully integrated with StarWeb. Thereby, every StarWeb user can outsource their whole logistics in an easy way through Prime Penguin, all plug-and-play.

In just a few clicks you connect your StarWeb shop to Prime Penguin’s platform. Then you are technically integrated with all Prime Penguin’s logistics partners and can start outsourcing your logistics to the desired market and still have full control over all warehouse activities in Prime Penguins interface.

Time to outsource your e-commerce logistics?

Why some e-shops prefer to keep their logistics in-house and why we think they can change their mind.

First of all, we are not fully independent on the matter. Prime Penguin is made for logistics outsourcing and our vision and goal is to make it as easy and as naturally as possible for e-shops to outsource their logistics. But, on the other side, we also talk to many e-shops about the topic and therefore hear a lot of arguments for why they sometimes prefer an in-house solution, which is interesting.

In this short article, we will present those “arguments” and share our thought about why they are worth a second thought.

Typical arguments for in-house logistics (as heard from the e-shops themselves):

“We are three hardworking founders of this e-shop, who all put more than 12 hours per day into the business, so there is time for us to handle the logistics in-house, also at a free cost.”

“We believe in the quality of service, provided by 3PL companies, but we can’t really buy into the price tag of its services, which is higher than the hourly paid salary to our employees.”

“Efficient and well-working logistics is super important for our overall success and should, therefore, be considered as one of our core operations. Therefore, we need full control which we probably would lose if we outsource it.”

Our view

Okay, let’s start with the fact that there obviously is a cost involved for external logistics. That is of course perfectly true and this total amount should honestly be compared with the total cost of an in-house solution.

What is important though, is to be totally honest to yourself and involve all costs in this comparison. One concrete example is that you (as a business owner) should set a relevant price on your own time which you are putting into the logistics handling, as you actually work for your company. This price should be in line with your salary, or set to the same price as if it was done by an hourly paid employee or consultant.

Regarding the price tag: There is a very positive factor involved in the 3PL pricing which simply expressed is that “you pay for what you get”. Mainly not in the sense that you pay more for a high-end solution but more that you only pay for work that actually has been done. The reversed example can be found in an in-house logistics set up with a cost of employees, even if there are no logistics operations ATM.

The fear of losing control of physical orders and warehousing activities is of course also understandable. This is a classic outsourcing dilemma, where you basically have the feeling of losing control when not handling operations in-house. This is fully understandable and it is also one of the big reasons why we developed the Prime Penguin cloud-based platform, for a total overview of your outsourced e-commerce logistics.

Interested in outsourcing your e-commerce logistics? Simply start with Prime Penguin today!